Airtasker is slowly launching throughout the US, and we had a last-minute opportunity to feature the brand on some billboards in NYC.
These billboards needed to be an easy get (as nobody really knows us that well in the US yet) and visually aligned with everything else we had in market. So we created these quick assets to show the benefit of Airtasker - to simply say goodbye to your to-do list.
Role: Concept and headline development, art direction.