Anything.

And you can’t always be in control.

That’s why you need Hyundai SmartSense.

We created four episodic videos, that hero an ambitious seagull, to demonstrate how some of the safety features work.

Role: Developed the campaign idea. Wrote scripts.

Hyundai love their sports and communities. They sponsor a lot of men and women’s teams across a range of sports.

They noticed the women’s teams aren’t getting the attention they deserve.

So we helped Hyundai create She’s Got Game, a platform to celebrate women in sport.

To launch the platform, we worked with global sports star Sam Kerr and showed she didn’t need to answer anything to prove herself - her skills answer everything.

We also created social content where some of the other Matildas players showed off what they’re made of.

Role: Developed the platform from manifesto to look and feel. Wrote scripts for the launch and social content.

This was a distressed media opportunity, so we only had a week to go from concept to execution. Since the placements were on trains, I wanted to use the context to our advantage and create something that could hold people’s attention for a little longer.

The idea was to “trick” commuters into thinking they were looking at a train map, when it was actually showing the two routes you can take to getting things done: the express route with Airtasker, or the long way around with a whole lot of unnecessary (and sometimes unwanted) stops along the way.

It was a simple way to make the creative feel at home in the environment, while getting across the benefit of Airtasker in a fun, relatable way.

Role: Concept and headline development, art direction, creative direction.

Some friends and I were bored and very, very unemployed during COVID lockdown.

So we made spec ads.

This project was based on the insight that lockdown can still get pretty dull even if you’re in a relationship. So Handsome Devils Co. hot sauce is here to spice things up a little.

Role: Wrote scripts. Debuted as a stick figure storyboard artist and boom operator.

Airtasker is an official team partner of the Visa Cash App Racing Bulls (VCARB) Formula One Team, but in a world-first way - spotlighting the crew, not the drivers. They’re the unsung heroes at VCARB who – like Taskers in the Airtasker community – have incredible skills and help people get anything done.

This campaign (during the Australian Grand Prix 2026) was to celebrate their skill and all the work that happens behind the scenes. We featured a variety of quotes from both management and the crew that showcased the professionalism, dedication and training needed to be part of the crew - something that the general public never thought about… until now.

Role: Concept and headline development, art direction, landing page copy.

Ever get that tingling, hair-raising sensation when you do something exhilarating?

Something like driving the Hyundai i30 SR.

We take a closer look at what really happens on your body.

Role: Developed the campaign idea. Wrote scripts for the TVC and developed social and digital collateral.

City2Surf is an 80,000 person event. So of course, we had to jump on this great opportunity to increase brand awareness.

Nothing complicated. Just fun and simple human billboards that fit right in.

Role: Concept and headline development.

To help Krispy Kreme attract more foot traffic, we created bespoke passports for doughnut lovers to take their taste buds on an adventure - because who doesn’t love a holiday?

Through a social and digital push we invited customers to head in stores and collect all the stamps from the Around The World range, putting them into the draw to win a free trip.

Role: Campaign idea development across all social and digital formats.

For years, Airtasker didn’t have a go-to strategy and tagline. Now that they’re growing in the UK and US, it was important to develop a global platform and tagline we can all use.

And now here we are. Airtasker’s new global tagline:

Get anything done.

Simple. Easy to get. Exactly what Airtasker’s about.

Role: Helped develop new creative platform, wrote new global brand tagline.

There’s a misconception about Google Cloud Platform.

Because it’s considered a newer product, businesses think it’s a risk.

So Google Cloud wanted to hold an exclusive event for the industry’s thought leaders and bust this myth with honest conversations, face to face.

Bespoke tangram boxes were sent as invites to top executives from Australia and New Zealand - a way to encourage play and elevate thinking even if they couldn’t make it to the event.

At Bangarra Dance Theatre, we curated a day that celebrated First Nations culture in dance and AI-powered music. Our stage design even ‘floated’ to elevate our thinking and performance.

Every touchpoint was recyclable, reusable or served a purpose - nothing was wasted.

Thought leaders left with smiles, new thinking and most importantly, changed perceptions of Google Cloud Platform.

Role: Creative direction across all event elements including but not limited to creative platform, stage and environment design, and customer journey.

Airtasker is slowly launching throughout the US, and we had a last-minute opportunity to feature the brand on some billboards in NYC.

These billboards needed to be an easy get (as nobody really knows us that well in the US yet) and visually aligned with everything else we had in market. So we created these quick assets to show the benefit of Airtasker - to simply say goodbye to your to-do list.

Role: Concept and headline development, art direction.

This was a personal project with Sai Nitivoranant (Art Director).

We created a huge colouring canvas for BEAMS, a Sydney arts festival, to help them bring communities together.

This interactive piece encouraged people from all parts of Sydney to forget their differences and come together. All thanks to one simple, mindful activity: colouring in.

Airtasker’s awareness in the UK is low.

Utilising the existing “Get more done” strategy, we tapped into the one thing Airtasker does better: the ability to complete a breadth of tasks.

This campaign was a series of fun billboards and posters that took over the London Underground, showcasing some wacky tasks inspired by real posts - grabbing the attention of commuters and letting them know Airtasker is more than just cleaning and gardening.

Role: Concept and headline development.

Once upon a time I painted a mural for the Bondi Beach Sea Wall.

There was no real reason behind it. It was just something happy and colourful for people to play with.

I guess you could call me an artist now.

For more photos check out the Instagram here, where I’m losing followers every day.