Airtasker’s awareness in the UK is low.
Utilising the existing “Get more done” strategy, we tapped into the one thing Airtasker does better: the ability to complete a breadth of tasks.
This campaign was a series of fun billboards and posters that took over the London Underground, showcasing some wacky tasks inspired by real posts - grabbing the attention of commuters and letting them know Airtasker is more than just cleaning and gardening.
Role: Concept and headline development.