There’s a misconception about Google Cloud Platform.
Because it’s considered a newer product, businesses think it’s a risk.
So Google Cloud wanted to hold an exclusive event for the industry’s thought leaders and bust this myth with honest conversations, face to face.
Bespoke tangram boxes were sent as invites to top executives from Australia and New Zealand - a way to encourage play and elevate thinking even if they couldn’t make it to the event.
At Bangarra Dance Theatre, we curated a day that celebrated First Nations culture in dance and AI-powered music. Our stage design even ‘floated’ to elevate our thinking and performance.
Every touchpoint was recyclable, reusable or served a purpose - nothing was wasted.
Thought leaders left with smiles, new thinking and most importantly, changed perceptions of Google Cloud Platform.
Role: Creative direction across all event elements including but not limited to creative platform, stage and environment design, and customer journey.