Hyundai love their sports and communities. They sponsor a lot of men and women’s teams across a range of sports.
They noticed the women’s teams aren’t getting the attention they deserve.
So we helped Hyundai create She’s Got Game, a platform to celebrate women in sport.
To launch the platform, we worked with global sports star Sam Kerr and showed she didn’t need to answer anything to prove herself - her skills answer everything.
We also created social content where some of the other Matildas players showed off what they’re made of.
Role: Developed the platform from manifesto to look and feel. Wrote scripts for the launch and social content.