Passports for taste buds

To help Krispy Kreme attract more foot traffic, we created bespoke passports for doughnut lovers to take their taste buds on an adventure - because who doesn’t love a holiday?

Through a social and digital push we invited customers to head in stores and collect all the stamps from the Around The World range, putting them into the draw to win a free trip.

Role: Campaign idea development across all social and digital formats.