Airtasker is an official team partner of the Visa Cash App Racing Bulls (VCARB) Formula One Team, but in a world-first way - spotlighting the crew, not the drivers. They’re the unsung heroes at VCARB who – like Taskers in the Airtasker community – have incredible skills and help people get anything done.
This campaign (during the Australian Grand Prix 2026) was to celebrate their skill and all the work that happens behind the scenes. We featured a variety of quotes from both management and the crew that showcased the professionalism, dedication and training needed to be part of the crew - something that the general public never thought about… until now.
Role: Concept and headline development, art direction, landing page copy.